In Marketing Digital

e live in the era of smartphones, an era where almost everyone has a smart mobile phone. These devices have become indispensable in our daily lives, including through the development of mobile applications. These applications offer smartphone users a wide range of choices and services, from really useful applications to very frivolous applications. The development of mobile apps continues to grow exponentially to please users who always ask for more. This is evident by observing the access to the Internet via mobile devices which has already exceeded in number the accesses via a desktop computer and this trend is increasing continuously.


A mobile application is software installed on a smartphone or tablet. This application has for most of the time, a very specific utility for its user. We can find mobile applications to play, to reserve services, to buy products, to take pictures, to communicate, to consult bank accounts and many other uses, the fields of application are infinite and unlimited. Installed on the smartphone or tablet, some applications can work without being connected to a network and that makes them different from a website.

Mobile apps are grouped into several categories based on the following criteria:

• Applications that work without internet. Also called independent applications, these are applications that work without the need for an internet or phone connection, including a list of contacts, calculators, cameras and more.• Applications requiring connection. Unlike independent applications, these applications must have access to the internet to function.
• Apps interacting with other smartphone devices. Any smartphone has a suite of devices that are in constant interaction with certain applications. For example the scan of bar code to know the price and characteristics of a product sold on supermarkets.


The use of mobile apps is growing exponentially and is one of the most important trends currently in the fields of communications and computing and in everyday life in general. Increasingly powerful, fast-paced and useful mobile apps with increased connectivity have entered the market, and it is expected that in the next few years, the majority of transactions will be made on mobile devices. So any company or any project that wants to increase its awareness and gain more visibility must jump to this step to integrate with mobile platforms, to reach people who surf the internet with these devices called “Mobile users”.


The applications are developed to run on two major operating systems: Android (Samsung smartphone and tablets in particular) and IOS (Apple smartphones and tablets).



A native application is a software that you download and install on your smartphone or tablet via application platforms. This application is developed for one of the operating systems. It is developed with a programming language specific to different operating systems, usually development kits that are provided by mobile operating system vendors. These kits are specific to each operating system and offer a comprehensive set of features to make the most of the hardware on which they are installed.

Taking as an example the two most common OS, you will use the XCode software and develop applications in the languages Objective-C or Swift for iPhones and iPads while you will use the software Android Studio (among others because the platform is more open) and the Java language to develop applications for Android smartphones and tablets.

In concrete terms, two completely separate developments will have to be done to create a mobile application for both Android and iOS, which represents a longer development time, significant human resources and therefore a substantial budget. On the other hand, this can have important advantages such as a better download speed for the end user.

So in summary if you want your mobile application to be available on the two main platforms Applestore and Googleplay, you will need to develop two separate applications.


Any application designed for example with HTML5 & CSS and operational on a web browser for a smartphone is called a web application.

Regardless of what brand your smartphone is, you can access the web application through its browser without having to download it.


A hybrid application is a mobile application that merges the features of web application with those of the native application. The mobile app is accessible on all mobile operating systems.
This solution met a near-immediate success. Indeed, these technologies were created to meet several constraints: to overcome the lack of specialized labor in native mobile development and reduce the time and cost of developing an application.

Hybrid technologies are based on web languages such as HTML5, which is mastered by a much larger number of developers. HTML5 is the new standard of the web and it allows to develop complete, rich and powerful applications.

Since these languages are compatible with all existing mobile platforms, it is thus possible to quickly create a cross-platform application (executable regardless of the platform).
Contact us to do a free analysis of your needs to find out what is the best solution for your business. At Publissoft we are here to listen to you and guide you to make your ideas accessible via mobile applications to as many people as possible in your target audience.

Recent Posts